Channel Distribution and Placement is tremendously relevant in the Indian context. Almost all the cable networks are still analog and set-top boxes are yet to make inroads into homes. A large number of free-to-air (80+) and an ever-growing number (40+) of pay channels are vying for a slot on just under 75 channels that can be accommodated on the 750 MHz network. The capacity of TV sets to receive TV channels ranges from 8 (B/W) TV sets that constitute 40% of the market to 100 channels. The dependence of broadcasters on advertising revenue is still high.
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Channel Watch renders this critical service by finding the appropriate slot for its client channels. Incidentally, the cable market continues to be dominated by stand-alone operators in the countryside, while the MSOs are catering to fewer than 12% of the C&S universe. Our past and present clients include NDTV, AAJTAK, SABTV, ZEE GROUP CHANNELS LIKE ZEE TV, ZEE CINEMA, SMILE, ETC, ALPHA MARATHI.. to name a few. Our services create a win-win situation for all concerned as the Broadcasters get into homes desired, revenues are generated for the cable operators and more importantly the subscribers get a appropriate mix of channels to choose from in the most convenient and logical sequence

The Cable TV channelss have come a long way since their inception in late 80s – early 90s. Cable Channels in India, like elsewhere in the World, hold Viewer interest with local news, films and local events. The ratings enjoyed by most Cable Channels are a matter of envy for even major Broadcasters.
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The initial response by advertisers to cable channels was circumspect. However, soon the industry bigwigs like HLL and Colgate realized the tremendous potential of these cable channels, which still holds good despite numerous international channels at the fingertips of families all over India. Old habits still abound as do the joy of seeing the latest hits from Hollywood and bollywood.
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Update has pioneered Cable advertising and offers various plans to Advertisers to suit their budgets and meet their requirements - View Details

The LAST Mile Group is exploring numerous Cable TV and Media centric options to Take the industry further towards Global standards in technology (Triple Play), Services (Broadband Internet/Interactive Television)
 

We undertake filed studies in respect of Channels carried by Cable Networks in more than 300 towns and cities and the positioning of the Channels on these Networks. The “Opportunity to See (OTS)” Reports that we generate are invaluable for both Broadcasters and Media Buyers alike.